Natural/Organic Search refers to all the results within a search engine that are not adverts that pay to appear there but are displayed due to their relevance to the search term.
Paid Search refers to paid for adverts that appear within the results of the search engine.
What are the key benefits of a well conducted Natural/Organic Search Campaign?
Achieving high organic search listings is a primary strategy of search engine optimisation. The benefit of having a website optimised at the top of the search results for a wide number of keywords is high volumes of relevant traffic. High traffic equals high conversions: whether this be sales, lead generation or other desired actions.
What are the key benefits of a well conducted Paid Search Campaign?
It is beneficial for a number of reasons: users that click on paid tend to be towards the end of the decision making cycle; it provides instant traffic to your website; you can target keywords that your website is not in the results for the Natural/Organic; you can target those keywords that are being displayed in the Natural/Organic search and add credibility and the like of a user clicking through to your site (remember: you only pay when someone clicks)
Despite being a possibly new name to you, our team have over 30 years of design and development experience. The Optik Web Creative team, have designed websites ranging from simple brochure sites through to very complex eCommerce sites with thousands of products.
We are based in the UK, and use only our own developers, we will never pass your website out to a subcontractor to design and develop, this way we maintain our exceptional Quality Control. If we need to have specialist development to add extra functionality to a module or plugin, we will, of course, work with the original developers of that item to ensure upgrade compatibility.
Before you sign up to our newsletter, we would like to tell you what you will receive from us ...
We will send you a newsletter a maximum of once each month, around the beginning of the month. The only exception to this is when there is breaking news in the Web Design / Development industry and then only if it is likely to affect how the general public would interact with your website.
We will NEVER send you unsubstantiated news, or rumour. All the news we will include in our newsletters will be Optik Web Creative news or upcoming industry news or commentary. All news will have come from reliable sources or directly from the company concerned.