A commonly-used term when discussing websites and their efficiency, SEO stands for "Search Engine Optimization".
In essence, it means ensuring that your site is well-known to search engines (such as Google) and has a good reputation with them which, in turn, makes it easier for potential clients to find you.
As in life with developing any personal or company reputation with clients and colleagues, this process can take considerable work, time and investment to be truly effective but will ultimately be worthwhile.
The actual process itself is quite complicated and involves a number of inter-connected factors - from identifying 'key words' in your text to ensuring that you have reliable links with reputable, third-party sources and social media.
Well-planned, regularly maintained and good quality SEO operations can make an enormous difference to how useful your site is as a marketing tool for your products and services and affect your reputation with search engines and other companies.
Ironically, however, this very importance can and has lead to the development of some very dubious practices in the IT sector - sometimes known as 'black-hat' SEO methods - which are often seen as a 'quick fix' to good achieving search engine rankings.
If reputable search engines detect 'black-hat' techniques have been used on a site, that can lead to the site actually being barred from their search services - making them an extremely costly mistake for any business.
Please feel free to contact us for an individual example of what effective SEO could do to benefit your business.
Despite being a possibly new name to you, our team have over 30 years of design and development experience. The Optik Web Creative team, have designed websites ranging from simple brochure sites through to very complex eCommerce sites with thousands of products.
We are based in the UK, and use only our own developers, we will never pass your website out to a subcontractor to design and develop, this way we maintain our exceptional Quality Control. If we need to have specialist development to add extra functionality to a module or plugin, we will, of course, work with the original developers of that item to ensure upgrade compatibility.
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We will send you a newsletter a maximum of once each month, around the beginning of the month. The only exception to this is when there is breaking news in the Web Design / Development industry and then only if it is likely to affect how the general public would interact with your website.
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